World premiere of Axor Starck Organic

After three years of development, today saw the world premiere of the Axor Starck Organic bathroom collection at the Ewert in Berlin. The collection is the result of another collaboration between designer Philippe Starck and Axor, which also marks the 20-year milestone of the two companies working together. Axor Starck Organic features a new spray technology, which has 90 outlets to provide a larger spray surface area. Water flow and temperature are controlled separately, with flow controlled at the end of the spout and temperature at the top. The design is said to be more economic with less water lost between switching the tap on, and placing the hands underneath. It delivers a flow rate of 3.5 litres, which can be increased to 5 litres if required. Also keeping ecological issues in mind, its construction allows for a third less brass to be used.

 Axor Starck Organic comprises over 40 products spanning basin mixers in four heights, as well as a wall-mounted solution, and bath and shower mixers. A range of accessories including a towel rail, hooks, toilet roll holder and toilet brush are also available.

 Philippe Starck explained the design and inspiration behind the collection: “Slowly but surely I started to realise that life was missing. That it [previous Starck model] was perfect but the sort of energy of life was missing.

 “So I started to work on the idea of how could continue to go to less but stay human. If I can find the minimal but with the natural inspiration of the human body and the vegetal, perhaps we can have the final solution.

 “It was the idea to speak about the elegance of the vegetal, the elegance of the human and it was about the energy of life. That is what we shall present you with today.”

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